Sander Karsen
During my internship at Fungi Design, I had the opportunity to work on a branding project for Sander Karsen, a conceptual campaign photographer.
Core concept & Branding
Brandbook
Deliver a complete identity that reflects Sander’s guiding principles—engaging and energetic—while maintaining a style that suits his role as a photographer.
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Process
With the client’s brief in mind, and a clear view of Sander’s vision, we started translating his guiding principles into a visual language. We kept these principles in mind over the course of multiple iterations. We quickly saw the importance of a minimalistic approach, making sure we put the photographic work of Sander in the spotlight without distracting from it.
REFLECTION
This project was a valuable learning experience for me at the time. I gained a solid understanding of effective branding principles and also learned the importance of reasoning during every decision. Overall, there were many valuable lessons learned during this project.